If you’re a coach, consultant, or your business is to provide some type of professional services to your clients, then information marketing is probably one of the best ways to stop selling time for money, attract more clients, increase your income, and even make money while you’re asleep.

Here are seven unique advantages an info marketing business has over any other business models.

Unique Advantage 1: Low financial barrier to entry.

When I was in the restaurant business, each store cost us about $150,000 to $200,000 in equipment and tenant improvements just to open the store.

It was a lot of money to put at risk, because you never really know how the restaurant will do until it’s open. We never knew whether the location would be a winner and we’d be able to break even and recoup our money. We could only hope to make a profit after a year or two.

And this high cost and risk is true for most traditional, brick-and-mortar businesses. But you can start an information marketing business for just a few dollars and begin profiting within your first 24 hours.  (I will share with you exactly how to that in one of my future tips).

Unique Advantage 2: Tremendous leverage.

You can use technology to automate a lot of manual, repetitive tasks you would traditionally have to do yourself, and delegate almost all the tasks of running your information marketing business. And the best part is people who assist you with your business can be thousands of miles away from you, operating from their own offices, and it makes no difference to you!

For example, think about hosting a teleseminar. You can register online and receive the information how to participate via email – all automatically.

How about selling a digital product? Again, the sale is made online, product delivery is automated with autoresponders, and customer service can be outsourced to a Virtual Assistant who operates his or her own business and specializes in providing this type of support.

In fact, the more mature and sophisticated your business becomes, the easier it will be to handle most of the tasks of running it totally automatically.

Unique Advantage 3: Low amount of customer interaction.

You can create an extremely successful and profitable business and impact a lot of people by packaging your information into info-products and working with groups of customers at once instead of one-on-one.

Chances are there are some topics you’re really passionate about and you love sharing with others what you know.

When you begin to “package your knowledge” you’ll be able to share it with more people faster without having to deal with the typical demands and strain of taking on individual clients.

With an information marketing business you can decide if you want to take on individual clients, and how many of them you want to work with. You’ll also be in total control who qualifies to become your client so you can choose to only take on the most fun and engaging project you really enjoy.

Unique Advantage 4: You don’t need a staff.

While most successful information marketers eventually hire virtual assistants and employees and build large teams that allow them to grow faster and run their business without them, you can start by working by yourself.

You can start in your spare time with just you, and only hire independent professionals to help you as your business grows. Because most of the work can be done remotely they don’t have to work with you in your office so you can always keep your costs down.

Unique Advantage 5: You can start your business from your kitchen table! 

When I first started my business, my most comfortable place to work from was my couch. I used my laptop to write new content or record audio programs. In fact, that’s how I ran my business for the first year or so.

Picture me sitting on my couch in my living room just enjoying my environment and creating something that, to this day, generates revenue. I didn’t have to get up and go to work, drive in traffic, deal with unruly coworkers or rude and demanding bosses. It was all out of my home office.

I still run my business out of my home office in Irvine, California. Today my in-house team consists of my wife and myself. For us our business is our “full time” work. We also have an almost full-time executive assistant who is working with us out of our house, as well and a team of virtual assistants and web designers.

Our business grew very big and more sophisticated, but it didn’t start this way. It started very, very small. My goal is to provide you with tutorial articles and tips and show you exactly how to do it – even if you don’t know anything about information marketing, don’t think you can write, don’t consider yourself an expert on any topics, have limited resources and you don’t know much about websites and technology. With my help with each tip and article you’ll be learning a new step to grow your business.

Unique Advantage 6: Huge profit potential.

In most situations it will cost you very little to create your products giving you very high profit margins.

Information products and programs have humungous markups. Something that costs you $1 can be sold for $10, $20, $100, and in some cases even $1,000.

We used to call my restaurant a “penny” business because the profit margins were so slim. Even small mistakes could be very costly. You don’t have to worry about this in information marketing because of the big profit margins. That’s a huge advantage.

Unique Advantage 7: Scalability.

Once you find profitable ways to attract clients and generate sales, and put in place systems to automate most of your business activities so they are not dependent on you, you’ll be able to skyrocket your profits to unbelievable levels with little or no additional work on your part. It’s called scalability.

If you currently run a small business or professional practice, I’m sure than on more than one occasion you said something like, “I wish there was another me. I wish I could somehow clone myself.”

But in a traditional business or practice that means hiring employees or finding another professional of your caliber, education, personality, characteristics and skills – something very difficult and expensive to achieve. Information marketing doesn’t have those barriers so you can grow it much faster and keep it very profitable even in the early stages of growing the business.

That’s why, when you combine all these benefits, you realize information marketing is as close to being a perfect business as you can get.

And when you set it up the right way, you’ll be able to replace selling your time for money and working with individual clients with massive passive and leveraged revenue. In short – you’ll be making money while you’re asleep! 

 If you’re looking for a good, comprehensive course on how to start your own information marketing business consider my Info Profit Fast Track program. It will provide you with all the information you need to get started fast.

This entry was posted on Wednesday, January 23rd, 2008 at 12:47 pm and is filed under Information Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.